The listeners were close to equal in gender representation, and the bulk of the plays came from 18- to 24-year-olds, followed by 25- to 29-year-olds. Critically, it wasn’t just how many people were listening, but who. On the day of its release, the album, which builds on the movie’s poignant exploration of “ what it means to be African ,” hit over 19 million plays on Spotify.
Yet when it came to streaming, it was the concept album-a rap and hip-hop work of art curated by Kendrick Lamar and featuring SZA, Swae Lee, Khalid, Jorja Smith, and many more-that hit home with listeners. The movie broke all types of box office records, and its instrumental original movie soundtrack, composed by Ludwig Goransson, even won Best Original Score at both the Grammys and the Oscars.
According to our US data, these new storytelling vehicles are a powerful way to broaden a film’s reach.īlack Panther Concept Album Wins with Fansįans embraced these albums fervently- Black Panther ’s in particular. These films changed the superhero-soundtrack landscape with the addition of a secondary, companion album or playlist. Often, there’s a movie-length soundtrack to match as well-and, these days, maybe even two.Ī new trend in superhero films began in the past year with two of the biggest Marvel Cinematic Universe (MCU) movies, Black Panther and Captain Marvel. Cape or no cape, team player or lone ranger, most superheroes have at least one thing in common: an epic theme song.
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